Google's aim, said Eric E. Schmidt, the chief executive, is to make it easier and faster for people to buy products advertised on Google — thus attracting more advertisers.
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http://www.nytimes.com/2006/06/29/te.../29google.html
It is for buyers/sellers who use the ad links on Google. Not for you to use as an online bank like Papal although I'd like to see if Google could make something better than Paypal
When I first heard about Gbuy quite some time ago I thought it was going to rival Paypal with the online bank type thing because of the way people described it. Now seeing it released it doesn't look that great.