resolva: Yes, you dont have to advertise with me if you don't want to.
You have to note that for example, 3 Sept had more hits (ie, more times you ad would be shown) than yesterday (14 Sept) eventhough the latter had more than double the uniques.
To be honest, for sites like this (in my opinion) I'd rather have 1/2 my uniques coming back every day than 100% of them visiting once and only once.