first of all, if it's a school for design, it has to show that they are "masters" of design. Why would anyone want to go to a school that they are better skilled than? we go to school to learn what we don't know already (or so they say).
example for a graphic filled ad that I liked and saw in the city, http://www.gawker.com/news/art/how-b...ood-188967.php

another thing i want to see are courses available and maybe testemonials of kids who went there and got a job at so and so place... that would encourage me to attend that school