I don't think it matters too much, I mean obviously it does matter it's important to have a name your happy with but it's not a great deal. Weather you went with Rawkes, Hawkes, RHawkes or something completely different it wouldn't make a massive difference as long as you brand and market your site to appeal to your target audience so that you can attract your future clients then I don't think it matters which name you go for.

Most importantly pick something you will be happy with in the long run, not something you may get tired of. The last thing you want to do is establish yourself only to then try and change your name/identity.