If you're going for a dynamic website; theres a few different options depending upon how big the website is and your overall budget.

PHP would be your best bet for functionality and price.

I've seen coldfusion implimented very well on eshops as well. However that comes with a bigger price tag.



HTML/CSS is the cosmetic code. It makes the website display basically... If you want your website to 'work;' you need to hire a coder that works with a dynamic language such as PHP.