The 6 tools you need to use to turn into a highly-profitable SEO expert:

1. Search Analytics Tools - set up your goals and establish a baseline for where you are at right now.

2. Keyword Research Tools - discover the keywords your clientele are searching for right now.

3. Competitive Research Tools - see what keywords your competitors are targeting.

4. PPC Tools - buy significant keywords and track the results to understand how well they convert, which helps you focus you organic SEO strategy on the most profitable keywords.

5. Link Analysis Tools - establish building your link profile and track your progress compared to rival websites.

6. Search Engine Ranking Checkers - determine how efficient your marketing is by watching your search engine rankings pull through.