Originally Posted by Wilkerson I’ve been thinking about getting into Facebook ads also. I assumed they would have higher conversion rates because of how much information they have on their users that you could really target a specific audience.

I quite agree with this. Perhaps Facebook ads have some potential as they are targeted to specific users. But this doesn't hold true for random Facebook Promotion creating FB business pages. If you really need to enlarge your fanbase, you need to participate at other social medias too and in the process may get your Fan Page ranked in search engines too.. its kinda good for branding but sales? a big no no for me.