A domain is like a collectors item, it is only worth what someone will pay for it. The domain bnmd2.net is worthless now, but if everyone started using a device with those initials it would become valuable. Domains inherently hold no worth, therefore their worth must be derived the use of the person buying it.

Originally Posted by crumblepie That's a little extreme. Wouldn't they be better off just changing the brand name and saving a couple hundred thousands????

You are looking at this from a very black and white perspective, if they felt that they would directly make $300,000 more because they got a $250,000 domain it is a good idea. I wasn't on the board so I don't know what their exact reasons were, but it certainly pertained to the name groupon making more than the $250,000 they spent.