from my experience it's easier to advertise on twitter than facebook, with hashtags you can share a post across many different niches of people, twitter is just more public, you can get your message to a lot of different people vai tweet without having to friend them.though getting started on twitter may be difficult, there are sites like twillow. facebook doesn't seem like there's much you can do to get more followers seeing as people only follow friends(unless i'm mistaken due to my unfamiliarity with facebook as an advertising platform)
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