To slightly correct myself, if there are only one or two providers then you can offer a product almost exactly the same as them. If there are any more than that then it needs to offer some sort of unique twist on it to stand out from the crowd.

Jon, are you willing to share any of these ideas here? I am sure you will be able to get some feedback from the members here. However, if the ideas are really good, don't tell anyone here, just begin making it.