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02-06-2005, 04:46 PM
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7. Offer Many Different Payment Options.

Sometimes not offering many different payment options so your potential customers can choose the option that best fits to them and they think is better for them or can make the payment in that way will make you lose a lot of sales. So that is why you should provide many different payment options and make every potential customer feel that you care about them and that you can accept payments from him or her in the way he or she wants.

Because sometimes it happens to me when I want to buy something online and I see they company doesn't accept the way I want to make the payment and I just close the site and search for another and that is what your potential customers will do when they don't find the way they want to make the payment.

Most of the time that happens when the company only accepts credit cards or Paypal®. But it is ok because it is possible to get a Paypal® account easily unlike credit cards. For that reason You should provide many payment options so you don't lose any sale any more because that will help you get more customers

8. Make Your Web site Multilingual and International.

This helps a lot to reach a lot of people all around the world. You should make your web site international and have at least some of the most spoken languages or international language. Well You know English is an international language and you should also make your web site in English. Also Arabic language is also too and you should make a special for those who don't know English . Just make versions of any language you think is important to your business or you target the most .

I have seen some companies which offer their products and services to certain countries only and even if you contact with them and tell them that you are interested in there services etc they will say to you that they offer there services to only those countries in the order form so if your country is not listed then we can't do business with you .

But You shouldn't do that with your company and should offer your services and products to everyone no matter where he is in the world. By offering your services and products to anyone no matter where he is in the world you make sure that you are going to reach many different people and also get more customers.

9. Sponsor Web sites.

You can sponsor web sites to get more customers. I think you are saying what? That won't work.Well but it does work You shouldn't just sponsor any site but you should sponsor sites which are huge , I mean sites which get a lot of traffic and are similar to your site like web hosting discussion forums . That will help you get customers because you are going to place your ads on the site etc.

10. Paid Advertisement ---Only on the web.

Well here comes the advertising section. Of course this will cost you money unlike other tips which I covered but it works and it worths any penny you spend on it. You should advertise on sites which are similar to your site and got a lot of traffic daily . Also you can use some pay per click search engines or Google® adwords .

I have asked some companies which use that service how it works and whether or not it works well for them and most of them said that at least they get 1 customer through it and as you can see it is a good thing. I mean if you get 1 customer daily through it then that will be 30 customers per month and not bad.

Just make your own research and see the sites you like to advertise on and the pay per click programs you want to use and give them a try.

11. Paid Advertisement ---TVs, Radios, Magazines, News Papers.

This is another one but the only problem one might have with them is that they might cost a lot specially advertising on some well known TVs ,Radios,Magazines,News Papers because they are the best ways to advertise your company and get more customers.

Advertising on TV is a great thing but costy like I said before. And even though it might costs a lot but it pays you back every penny you spend on it. Suppose you are going to advertise on CNN® cable and your ad is aired when for example there is live coverage of something and they go to a commercial break and they air your ad. You know millions of people watch it (including me) . So think about the effect it will make .

And about the radios they are good too and might be a little cheaper than the Tvs. There are things you should consider when advertising on radios . If you have a domain name with numbers it might confuse the radio listeners e.g. if you have a domain name named john4host then how will they understand that the 4 is a number and not like for or four ? You see ? Really confusing but you can tell the host to make it clear and tell the listeners.

International magazines are a good way to advertise on . There are many great magazines which you can advertise your company on .The great benefit of advertising on them is that your ad will be seen by anyone who is subscribed to that magazine and since it is international your add will be seen by people from around the world.

And about the news papers , the local news papers will be a good way to tell the local people about your business because it is delivered to homes every morning .And as you know there is a page just made for advertisements etc. So you can use local news papers to get more local clients

12. Rent some place(Office) and get a sign with your Logo.

Well renting some place down town is another good way to get more customers.You can rent a small office down town and make it the official head quarters . If you work from home then you can make a small sign in front of your house so people know about your company. But it is not that necessary even though it can help your business a lot.

Conclusion

Those were the 12 ways which you can get more customers or even customers. As you can see most of them don't require money in order to do use them for your company . So try to use the ones you find easy or that can be implemented easily.

Like I said there are many ways you can promote your company and I couldn't list all of those ways . That is it for the time being now I guess you have something to do and that is trying out the tips covered here and waiting for the results.

About the Author
Abdillahi Abdillahi is a web designer, founder and president of http://kooshin.com , a company providing affordable web hosting and web design solutions to small to medium sized businesses and individuals. For more information , please visit http://kooshin.com