Actually, I've just looked into the site and it's kinda stupid the way he's done it...

I mean, to bid you actually have to send payment to him, and because it's all manually done, and he ads the ads manually, even if you send payment it may never appear on the frontpage as someone mite just send payment after you...

And how high do you think people will bid... unless he's getting 1,000 - 10,000 + uniques I don't think they will bid very high...