Reseller hosting business is not easy; it's being very competitive. I have seen a lot of changes, and most of them are worst. I wish you all the success in the web hosting world, but remember you will have a long hard battle to establish your business in the right manner. In my opinion, at initial stage target local audience, and be honest with them and offer them something that no one else does ( And don't ask me what it is, because I don't know )