It does get very irritating after a while. When you're waiting for it to do all its fancy stuff, when really all you want to do is skim through their website. Nonetheless, it's fairly impressive stuff. I just question the modern day notion of eye candy over usability, most games use the identical concept and they become tedious exceedingly quickly. You only have to look at Counter-Strike to realise what prevails. Although with saying that, WoW seems to have lasted a long time, albeit I've never played it, so I can't comment personally there.