Its nice, a cool design, and looks like a lot of work has been put into it. But seriously, what makes this a better website than facebook or bebo? Is it geared towards a certain type of people?

I mean, 0 of my real freinds use it, and 0 of my real friends would see a use for it, seeing as there are already so many of these websites; facebook, myspace, bebo. If none of my friends use it, what use is it to ME? Facebook is amazing, because EVERYONE uses it. Am I missing something?