Originally Posted by derek lapp 
hahahaha are you serious? you'll go far with branding thinking like that.
do you know how much money people dump into branding? they don't pay bills like that just for something that "looks cool" that you design over night.
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You're right people dump tons of money into branding, but branding isn't all about the logo. Do you think google or ebay has established it's brand JUST because of the logo?