Originally Posted by Josué

A logo is not that critical for a web-based hosting company, especially for one with a name like "nixism," which does not actually mean anything in particular. Good service will allow the company to expand through word-of-mouth, referrals, and spamming message boards. All these methods of attracting customers really don't benefit from a logo.

Exceptions to this could be web hosts like Host Gator, the name of which just pleads to be accompanied by an alligator mascot. What makes Host Gator different from Nixism? A slightly more meaningful name. Good branding starts with a good name. If you have a bad name that means nothing ("nix-" literally means nothing, "-ism" means a distinctive doctrine, system, or theory), than a logo won't be much help.