I love the way the vector elements are presented here, but I have to agree that it doesn't accurately take into account the cultural and true Florida feel. Although it may look like an Expedia Florida tourist page, it doesn't make as much sense as a state's site.

I would shoot for a more elegant feel, but still keeping it within the boundaries of the laid back beaches, oranges and surf shop atmosphere.

The components themselves would have to be more professional or business-class oriented, but tying in the fun aspect and sandy beaches with a great stock photo incorporated into the design. Maybe even your vector background, but not so Disney on the eyes.

Great overall design though. I really like it.