Originally Posted by techo Google is the most well known search engine all over the world. Almost everyone uses it to search for online buisnesses. Google therefore can make sure they are #1 on every keyword related search, quickly taking over whatever online market they decide to crush..

They could do that but that would be a bad move. Google is the most popular search engine because it gives the best results, if google started put their own sites at the top of those results it would no longer be giving the best results so people might stop using it. What they could do however, is use all their advertiseing spaces and sponserd results but as How2Freelance said they would then be loosing money from what the companies are currently paying them so they would have to weigh up which would be more efficient.

I guess no one but google knows what google plan to do next