Decide what keywords you want to optimize the site for and then include these keywords in the page title and page content. Make use of H1, H2 etc plus the <strong> tag on phrases containing or related to the keywords.
Don't worry too much about Meta tags. You can include the keywords meta tag but hardly any of the search engines pay much attention to it any more. The only meta tag I would really bother with is the description meta tag as snippets rely on it under some circumstances.
Make sure you validate the site with Google Webmaster Tools and submit a sitemap.
Then see about creating some good quality, keyworded backlinks on relevant sites. A little social bookmarking would probably help too.
Hope this helps
![Wink](images/smilies/wink.gif)