What helps you decide? (Hosting)

Well, as a few of you may know I recently purchased Tube Host. Anyways, what I am looking for is answers to what makes YOU decide to go with a specific host. The obvious answers are reputation, reliability, package size, price, etc... But what I want to know is, what would make you choose a newer host, over say host gator, brius, xzorbix, host monster, etc...

I'm really not looking for flames, I'm looking for answers, as are a lot of other new hosts I am sure.

Also if you have any suggestions for tube host feel free to let me know that as well, but mainly I want to know what YOUR looking for in a host.

Thanks to all that take the time to respond,

Mike.