i bought labattshok.com and didnt know it was the name of a beer and people said i'll get sued and stuff.. its their fault they didnt register the domain and now im using it for my design company
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It's not their fault, if a company owns the trademarks to a particular name then it's theirs. If you register their name then they have every right to take it from you. If you register a name similar, such as gooogle.com they also have every right, it's an infringement on their trademark.
The fact is, people with domains like gooogle.com are trying to profit of them, if they run a similar service then it can also look like they're trying to use their brand name to steal business.