I believe the page rank of a site must be taken into consideration in SEO. My problem is that I don't know how to increase my site's PR. How is that possible?
get many good back links... like submitting your site to relevant directories, do blog commenting... just apply all those seo strategies on your website.
Easy loading of website page is very important because visitor is always in hurry you can't generate more traffic with this, So first of all try to remove the extra load from the page with proper navigation on the website, it is easy for Robots to crawl your webpages.
Promote your website with all promotional tactics for more backlinks for website.
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my site had a poor page rank when searching my name. i then replaced my tagline with my name and pretty much shot to number 1 overnight. content is very important in my opinon.
as what I have always said get many good back links... when exchanging links target those websites that has high page rank and that relates to your site.