Just noticed this today even though it's been around for about half a month
![Stick Out Tongue](images/smilies/tongue.gif)
and it will be going until Sep 15th
Fill out the Name/email address of a friend that you feel needs Firefox. They get a download link for Firefox. If they download it before Sep 15th you’ll both be immortalized in Firefox 2
http://www.worldfirefoxday.com/en/