You might have heard this month Sex.com domain name was scheduled to go on public auction (with participants not admitted into the room if they didn't show certified check for $1M - a reserve price).
Here is a very good story on high value domains, and sex.com story in particular:
http://www.independent.co.uk/news/bu...l-1923101.html
With advertising revenue down and more people performing search through search engines rather than typing in a generic URL in the address bar, what do you think sex.com will get sold for?
The most expensive domain names of all time
1. Insure.com $16m in 2009
2. Sex.com $14m in 2006
3. Fund.com $9.99m in 2008
4. Porn.com $9.5m in 2007
5. Business.com $7.5m in 1999
6. Diamond.com $7.5m in 2006
7. Beer.com $7m in 2004
8. Israel.com $5.88m in 2004
9. Casino.com $5.5m in 2003
10. Toys.com $5.1m in 2009
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