|
 |
|
|
|
| Thread title: Google Buys DoubleClick for $3.1 Billion in CASH!! |
 |
|
|
| |
|
Thread tools
Search this thread
Display Modes
|
|
|
04-14-2007, 03:25 PM
|
#1
|
Status: Nixism
Join date: Aug 2006
Location: Nix Yorkism
Expertise:
Software:
Posts: 2,147
|
 Google Buys DoubleClick for $3.1 Billion in CASH!!
Excerpt:
Google reached an agreement today to acquire DoubleClick, the online advertising company, from two private equity firms for $3.1 billion in cash, the companies announced, an amount that was almost double the $1.65 billion in stock that Google paid for YouTube late last year.
The sale offers Google access to DoubleClick’s advertisement software and, more importantly, its relationships with Web publishers, advertisers and advertising agencies.
For months, Google has been trying to expand its foothold in online advertising into display ads, the area where DoubleClick is strongest. Google made its name and still generates most of its revenue from search and contextual text ads.
DoubleClick, which was founded in 1996, provides display ads on Web sites like MySpace, The Wall Street Journal and America Online as well as software to help those sites maximize ad revenue. The company also helps ad buyers — advertisers and ad agencies — manage and measure the effectiveness of their rich media, search and other online ads.
DoubleClick has also recently introduced a Nasdaq-like exchange for online ads that analysts say could be lucrative for Google.
|
Source: Link
Discuss.. 
|
|
|
|
04-14-2007, 03:49 PM
|
#2
|
Status: pure bliss
Join date: Jan 2006
Location:
Expertise:
Software:
Posts: 2,868
|
thats quite, google made another small small purchase.
|
|
|
|
04-14-2007, 04:14 PM
|
#3
|
Status: Request a custom title
Join date: Feb 2006
Location: Nottingham
Expertise:
Software:
Posts: 1,648
|
I wonder how many individuals will attempt to sue Google once they take it over, for something frivolous such as invasion of privacy.
|
|
|
|
04-14-2007, 04:23 PM
|
#4
|
Status: bestyouneverhad
Join date: Jul 2006
Location: Italy
Expertise: Design & Development
Software: Photoshop
Posts: 2,061
|
[sarcasm]
3.1 billion dollars is easy to make, heck I could make it right now.
[/sarcasm]
|
|
|
|
04-14-2007, 04:46 PM
|
#5
|
Status: Geek
Join date: Apr 2006
Location: Denver, CO
Expertise: Software
Software: Chrome, Notepad++
Posts: 6,894
|
Lets see what it does to both doubleclick and googles stock.
|
|
|
|
04-14-2007, 04:55 PM
|
#6
|
Status: Nixism
Join date: Aug 2006
Location: Nix Yorkism
Expertise:
Software:
Posts: 2,147
|
Google is like an epidemic.. their taking over everything..
Soon they might try to tackle the United Stats Government, lol.. [/sarcasm]
|
|
|
|
04-14-2007, 05:00 PM
|
#7
|
Status: Member
Join date: Jan 2007
Location:
Expertise:
Software:
Posts: 311
|
From a business perspective though, Google is in a position financially where they need to buy other companies.
|
|
|
|
04-14-2007, 05:02 PM
|
#8
|
Status: Geek
Join date: Apr 2006
Location: Denver, CO
Expertise: Software
Software: Chrome, Notepad++
Posts: 6,894
|
LOL, I could just see it
Google Buys the United States Internal Revenue Service for 9.5 trillion dollars.
|
|
|
|
04-14-2007, 10:15 PM
|
#9
|
Status: @39forte
Join date: Mar 2006
Location: England
Expertise:
Software:
Posts: 1,172
|
They'll soon be investigating google to see if they own WMD's.
|
|
|
|
04-14-2007, 10:28 PM
|
#10
|
Status: I love this place
Join date: Feb 2007
Location: under your bed
Expertise:
Software:
Posts: 589
|
There gona buy the world soon enough...
|
|
|
|
|
|
|
|
|
|
Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
|
|
|
|
|
Linear Mode
Forum Contains New Posts 
Forum Contains No New Posts 
Forum is Closed