Everyone on talkfreelance should read this...

Originally Posted by Scratch I've never come across an article that says *why* these features work (if they do!), so I wrote one.

I haven't read the full article, haven't got time only glanced at it so although I can't comment on it I do think this point is very important. Most people add elements to a design just because other sites have them, they'd do a lot better if they knew WHY those elements work, if they knew HOW to use them and most importantly if they knew WHEN to use them.