Beginners Guide: Balancing Advertisements

Beginners Guide: Balancing Advertisements
provided by dizbe.com

Lately, I have spoken with several website owners who have been concerned about overwhelming visitors with advertisements. “How much is too much?” is actually quite a common phrase I hear from webmasters. At what point do their advertisements deter visitors from returning? This answer completely depends on the kind of traffic we’re speaking of. Let’s take a glance at a few types of traffic, and the typical behavior of these type of visitors:

• Organic (Search Engine)
  Search Engine traffic is typically a high bounce rate (60-80%). It matters very little how many ads are on your page for this type of traffic, in fact, I would try monetizing your organic traffic in every way possible. Visitors from Search Engines are usually looking for quick answers to their questions (unless it’s e-commerce, but then you shouldn’t even have ads on your site) and if they arrive at your site, they’ll typically stay for less than a minute, and never return. So why not get them to leave your site with an advertisement? Show them larger ads (336×280 and 728×90) above the fold and focus on contextual. The more relevant to what they’re looking for, the more likely they are to give it a click.
• Referrals
  Visitors arriving from other sites have very low bounce rates (often less than 60%) and therefor they’re much more likely to hang around for a while. This type of traffic should be treated a lot differently than organic traffic, and should see fewer advertisements. Using basic conditional statements in your sites, you should be able to turn off ads for anyone who didn’t arrive from a search engine. This will improve your bounce rate even more, and encourage those users to come back or even register.

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Great article mate!