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What makes a good logo?

Thread title: What makes a good logo?
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10-05-2010, 10:12 PM
#11
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Yup.. Jully25 already told everything needed

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10-08-2010, 03:14 PM
#12
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July25 hit it on the head except he forgot, "Tells a Story".

For example the Apple logo and the idea of selling a computer under the name and image of a fruit was conceived by Californian Steve Jobs and his colleagues (even the word "Macintosh" is the name of an apple variety). The motif of a multicolored apple with a bite taken out of it is a reference to the Bible story of Adam and Eve, in which the apple represents the fruit of the Tree of Knowledge.

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10-12-2010, 10:45 AM
#13
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Should be simple.
Should look good & same in monochrome or black & white.
Should not lose its identity when down scaling it.
Easily recognizable & easy to remember.
Should work well without the text or tagline.
Need not necessarily tell what the company is all about.
Could be different from its competitors.

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12-24-2010, 01:48 AM
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I would say that a good logo comes from knowing what your customers want and then develop that into a logo that represents the brand image that you need to connect with your audience.

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12-24-2010, 08:19 AM
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Just thinking aloud, the logo is the message you want to convey to your customers. So, it should answer the following questions:
1. What is your message?
2. What makes your message unique?
3. What object would best convey your message?

Study the psychology of colors to help you convey your message most effectively.

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01-10-2011, 12:42 AM
#16
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SpellItOut,

I believe that balance, harmony, and minimalism are the three elements that logos need but most logos don't have.

Every aspect of your logo needs to be balanced out. Think of how the icon will look when it sits beside the text that says the company name. How will they look sitting beside each other? Make sure one doesn't outdo the other. They both need to be bold and noticeable, so be sure to balance them.

This related to keeping all element of the logo harmonious and unified. You can't have an icon that looks like it's a completely different element than the text, and you can't have text that completely stands out from the icon. They have to work together and help one another create a visual flow throughout the logo. You don't want your viewers to be focused on just the icon and not the text, or just the text without the icon. They need to be focused on both, and it's your job to make that happen by creating a flawless integration between the icon and the text.

Also make sure that you pay attention to the rules of minimalism in logo design. Too often I see designers trying to come up with big, flashy, in-your-face logos that really just don't do anything for me and also lack an understanding of clean logo design. Look at the most powerful logos in the world like Nike and McDonalds. They're incredibly simple, yet you'd recognize them anywhere you go. Keep your logo minimalistic and powerful.

01-12-2011, 11:23 AM
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A good logo should be brave, easy to remember, and if it contains text you need to use original font (never use Microsoft fonts ). Remember also that logo should look good in color but also in black and white version when you print it or send as a fax. Most of all though it should describe a company you create it for.

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04-12-2011, 09:34 AM
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Let it be simple and must speak out for the site by itself and should perfectly blend into the site.

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04-17-2011, 09:24 PM
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I find a really good "Simplicity Test" is to Invert the colors.

Completely screwing up the colors shouldn't destroy your design. So if your design is still recognizable it's probably simple and well balanced. Sometimes the colors still work and you end up with another color combination, or colors you didn't think of.

Very good guidelines mentioned previously, though.

04-27-2011, 03:54 PM
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I'd like to add that minimalism is a growing trend in the industry (check out examples like the new Starbucks logo, Nike, Apple, Google, Gap, Volkswagen, etc.). Less = more. Keep it simple.

Also, remember that it must relate to your product & audience, be memorable, and thought-provoking. Good luck!

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