First, You have to
think of a keyword which you are interested in because you're going to stay with that particular keyword for a long time. If you don't know about it but want to know about it, then
it's a good idea to develop that keyword since you're going to learn as you go. (Opinions may differ).
After you've thought a keyword, you have to do the research to see if it's worth putting time in that keyword.
Head over to digitalpoint and check if the 'keyword' gets enough searches. I can see many people are searching for "money" daily. Enough searches are 500+ searches.
After that, you need to check
estimated average CPC which the advertiser usually offers on adwords. On the
Keyword tool, enter a keyword and press "Get Keyword Ideas". After the data has loaded, select "Estimated Avg CPC" from the select list. Select USD as the currency and enter a normal amount to a input field. (50 is usually a good number). Keyword money avg cpc is "$2.77".
So far, it's a good keyword.
Now, lets check the competition. Type the keyword as a query to google and you'll see top 10 listings. For my case, I see CNN Money and the first listing. Tough! Now signup for a
free trial at WordTracker. I know WordTracker isn't accurate but it gives you a idea of how hard or how easy the competition is.
The higher the KEI, the easier the competition. For the term "money", I got the following results. 0.052 means quite difficult.
Nos KEI Analysis, Count, 24Hrs, Competing, Keyword
================================================== =
1, 0.052, 6582, 1045, 839000000, money
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