How do you evaluate design pricing?

Reference : http://talkfreelance.com/showthread.php?t=31920

Yes, I never replied to the thread because I'm a victim of same problem but I had to decrease my price so I don't lose client.

How do you evaluate your design pricing?

Just share the techniques so people follow them and create a pricing standard ATLEAST between TFL.

"my clients pay me $x/hour" (or $x/job if you used fixed prices).

that's all you need.

for me, the charge according to how complex that design. Sometimes for designing header, i always charge at cheap price because of the simple of the design.

i had this disscusion with my design teacher several years ago. pretty much he said you can try to figure out your overhead and go off of that, or start at an amount, and with each new client you increase it slightly. the idea being you are getting better and more experienced widht each succesfull design.

are you clients paying you for your designs OR for your experience as a designer? one is more valuable over the other i think.

think of it like a hamburger: cost = product expense + craftstmanship/skill

mcdonald's hamburger costs $3-5 because the quality/skill is low. a stakehouse / grill costs ~$10 + because the quality / required skill is greater.

do you really know how much more it costs for the steakhouse to cook a burger vs mcdonald's? unles you work there, no. maybe the meat only costs $5 more per burger, but you'll still pay $14 for it.

it's not so much about what it's worth as a generic product, it's about what it's worth to the buyer. project1 may be more elaborate and impactful than project 2, but that doesn't mean less work went into #2.

This is how I do it:

http://www.talkfreelance.com/thread13899.html

Originally Posted by Julian This is how I do it: http://www.talkfreelance.com/thread13899.html

I remember that thread. A good thread/read it is indeed.

Zane Jamal posted a new article at his blog which would help all of you to set your design prices according to industry standards.

http://www.zanejamal.co.uk/2007/02/1...-a-web-design/

on time base according to mu knowledge and difficulty of the task

I don't usaly work as a freelancer on a hired basis, but since i'm doing alot of work like that now, i charge a flat fee of $599.99. And then where im selling my services i higher or lower my price. For example at TalkFreelance (no disrespect) i know there isnt much of the green stuff flying about, so i lower my price. 1 day i might get a job from TF for 400$ the next day i could get a job for 300$..