I posted a topic on a forum offering onSITE seo service and the same day I got a pm from someone with a scuba diving website that needed seo tips. I did it quikly and for free and I am sharing the tips I gave the guy.
Code:
http://divingindepth.com
I noticed the title is the same on most of your pages. Here is one of them:
Code:
http://divingindepth.com/wreck-diveguide.htm
Your title is: DiD - Scuba Diving Resource & Diving Community
When having a page like wreck-diveguide use a matching title like:
"Scuba diving Wreck Diveguide"
Do this for all your pages. Title them differently related to the content.
This is one of the things google wants to see on your website.
Metatags:
Your using the following keywords:
scuba diving, equipment, gear, careers, jobs, travel destinations, forum, vacation, underwater photography, open water,
wreck, cave, technical, spearfishing, free diving
Ok scuba diving is a good keyword, really fits your site.
Change "equipment" to "scuba diving equipment"
Change "gear" to "scuba diving gear"
You will not rank for the keywords gear, careers, jobs, forum, vacation, wreck, cave, technical, spearfishing without
a lot of backlinks. Thays why you need to change them to the things I did above.
Here are some examples:
Diving careers ( easyer to rank so easyer traffic )
Diving jobs
Scuba diving forum
Cheap diving vacation
Scuba diving vacation
And so on..
Images
Your using a lot of images on your website. Title all of them with your keywords. Everything should be content related.
example:
Code:
http://divingindepth.com/images/Wreck1.jpg
It does not has a title.. you could call this image "diving wreck" this wil increase the seo on your website. And the image
might even rank in google images for diving wreck. You have to do this with all images. Use the keywords you set in your
meta tags.
You should also title your logo with the main keyword.
Nofollow
Are you familiar with the nofollow tag?
(nofollow is an HTML attribute value used to instruct some search engines that a hyperlink should not influence the link target's ranking in the search engine's index.)
You use it like this:
rel="nofollow" on your links.
So if you have outgoing links on your website use this tag on them. Our use it on pages you don't want google to index. I use this tag
for most of my partner links. The bot basicly crawls your site but you can increase the crawl rate by using the tag.
Like on pages like this:
Code:
http://www.divingindepth.com/TermsofUsePrivacy.htm
There is no need for google to index this. It only slows the crawling process.
Links
The links
Click here to read the complete article
Can be titles differently so let's say
"Read more about scuba diving in Southern Africa"
This way you have the keywords in there. And you can also title these links keyword related.
I noticed your sitemap
Code:
http://www.divingindepth.com/SiteMap.htm
This is great keep that running!
Backlinks
Your website has a lot of good content should be able to rank great. A little tip is to pay for a directorie submission service. It only
costs about 12$ for 1200 backlinks and you can provide 5 keywords. Give the guy 5 different keywords like these:
Diving careers
Diving jobs
Scuba diving forum
Cheap diving vacation
Scuba diving vacation
And that will rank you pretty high. I did the same with seolust.com still ranking for seo tricks for months.
Anyway I hope this will help you out to understand the seo a little more.
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