it would depend on how this dominates my time. if, in order to get the maximum payoff i have to focus on this 24.7 - esentially ignoring any other self sustaining level offer (read: anything above a 1 - 2 page design for $300) then i would pass. in my eyes that's an all or nothing shot. if it flops i'll have no money, and i'll have no recent business to help me make up for my losses.

i also doubt it'd be anything but for a multi-hundred thousand dollar pay off - you're getting $100k, so it's at least a projected $200k over what time period?