No, Dan, you are correct. I was not here a few hours ago when it was in the title. You are actually encouraged to remove it from the title as it may effect SEO. The branding-free fee applies to the branding of the script in the footer of every page. I confused the discussion for the footer as I did not see any "Powered by vBulletin" line in the page title at the time when I was composing my previous post in this thread.
Additionally, from what I remember, after speaking with a vBulletin Solutions representative, if you purchase the branding-free fee option, you may even use a custom name in the footer. Such as "Powered by Unique Designers" or something of similar nature.
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