The $7,000 MSN Search Engine contest format is simple. Webmasters are asked to optimize their sites for the phrase "Online Casino BTDino" a search that currently yields no results. On February 26th, 2006, the webmasters who successfully crack the top 50 listings for this phrase will share in the $7,000 prize.
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This sounds pretty interesting for anyone who has the time on their hands
http://www.w3reports.com/index.php?itemid=1042