Logo Reselling?

Have you ever done this? I know a guy that offers logos to people and designers are doing all the work for him. It is tough though to communicate between clients and designers but he managed to create a nice business out of it.

Do you mean reselling the logos? or he outsources client work to other designers?

OK, I may have used a different name for what he does. He offers logo creation services. After receiving an order he goes to some freelance logo designer and orders a logo. As designer creates logo he then goes back and forth between the client opinions and the designer to make sure designer gets what his client needs. Basically neither client or designer are aware that he doesn't actually make/sell the logo.

He just outsources the work to other people and more than likely has an NDA in place with his designer.

It is NOT reselling. Reselling means that it is able to be sold more than once.

Not to be pedantic but reselling is the act of buying a product to sell it on - your local supermarket does it, buying meat from a farmer and then selling it to the customer.

Realistically you could call this logo business a reseller.

Maybe if he was doing it in bulk and literally reselling the logo (to more than one buyer) but he's not. He's simply outsourcing the work to a designer for one client [at a time.]

Yea I would class this as outsourcing.

There's nothing *wrong* with it, and plenty of people do it.
personally I feel that if this designer is putting him self out there as being a designer, or as a freelancer and is outsourcing ALL of his work, then I think that's wrong. As he isn't a designer, he is a project manager (at the most)

hey in the construction world this is called sub-contracting. It happens all the time. I used to be in construction and I was a sub-contractor. He's a smart business man, he outsources the work while collecting 10%-15% of the final price. This business model is the same that I have adapted for my website business.
Works pretty good

it's outsourcing, it's normal.

for all you know this guy is a 'business' guy and likes the wheeling and dealing, not the designing.

Yeah it's more like outsourcing than reselling. With reselling, you simply purchase finished products from your suppliers and resell them to your buyers. You are not involved in the product creation process that much.